Ethical design principles for the user, the business, and the AI

Hello, World! Let’s talk about conversational AI. As my team and I are working hands-on developing a product with an NLP AI, this article will guide our product's AIX Design. We want to display it to you to grow with the community’s feedback, and in exchange, share our experiences with you if you're going to work on conversational AI.

The evolution of NLP technology

You might have heard about ELIZA, an early natural language processing computer program developed by MIT computer scientist Joseph Weizenbaum in 1964–1966. It was created to show the potentials of the communication between humans and machines. ELIZA processed user inputs and…


Far before the technological singularity might approach, we face a more significant issue that is already in place.

About 60 years ago, the term ‘artificial intelligence’ was just coined, and today, the world is full of experts contemplating a future based on AI. From the point where machines overcome the level of human intelligence up to the technological singularity.

It is hard to remember times where technology wasn’t such an indispensable part of our lives. Separating the futuristic lens on a world where AI shapes our ecosystem from one that is dystopian in people’s minds can be challenging. Especially when talking about the concept of artificial intelligence technology or machine learning. …


Article written by Viola Miebach

From remotely operated robots to intelligent process automation and what that means for UX design in the future


A co-written analysis of a diary study showcasing the takeaways on humanising remote UX research and insights of a remote meet up with experts in the field.

2D cube vs. 3D cube; a metaphor for being remotely on a screen vs. in person

We are Mohamad Safi and Viola Miebach. Our common passion and interests brought us to writing this article.

I, Viola, am a UX Designer with a background in Business Management and Marketing. My passion lies within bringing forward technological transformation and humanising digital experiences and currently I am undertaking a Masters in User Experience Design.

Mohamad is a UX Designer with a background in Psychology and Research focused on understanding people’s behaviors and their needs to create meaningful experiences for all stakeholders.

Together we believe that it is possible to humanise remote user research and we want to share our…


A co-written guide on how to collaborate, recruit and conduct moderated user research in a remote setting and how to not lose the human touch shifting online

Hidden face behind a tablet, online sessions tend to loose the human touch.

We are Mohamad Safi and Viola Miebach. Our common passion and interests brought us to writing this article. I, Viola, am a UX Designer with a background in Business Management and Marketing. My passion lies within bringing forward technological transformation and humanising digital experiences and currently I am undertaking a Masters in User Experience Design. Mohamad is a UX Designer with a background in Psychology and Research focused on understanding people's behaviors and their needs to create meaningful experiences for all stakeholders.

Together we believe that it is possible to humanise remote user research and we want to share our…


The environment is changing. Technology is changing. People’s needs are changing. As a UX Designer, I am part of this change.

You might have seen the Netflix documentary The Social Dilemma from Exposure Labs, the team behind Chasing Ice and Chasing Coral. If not, I deeply encourage you to do so. This documentary brings attention to the individual and societal impact of algorithms, which are optimized to extract attention and influence behavior. It is showing interviews with the tech leaders who built these algorithms. Demonstrating their impact on the lives and drawing a clear line between the economics of the tech industry and tremendous impacts ranging from mental health to COVID-19 misinformation.

Gladly, society’s awareness is enhancing. But the hard truth…


How come that when planning a holiday with friends it is never effortless? One person is booking the flights and has to collect the money, another person is looking for accommodations and faces the same problem. Don’t even think about renting a car or booking some activities! Worst case: one person is doing all the work and has to meet the needs of everyone. Where are all the tickets once we are about to start the journey? And much more questions could follow…

Short version: This project is the hypothetical solution to it !

Content:

  • Research
  • Benchmarking
  • Problem Statement
  • Business…


Developing the best for the User with TripAdvisor

Challenge:

  • Selecting a user group and research the destination
  • Compare travel apps with Nielsen’s Principles
  • Conduct user testing to gain insights and pain points
  • Redesign Wireframes

The User Type

Worldtrotter, Backpacker, 18–38 y/o (1)
You’ve decided to finally go visit that wonder that has been sitting in your dreams for a long time now. Yo don’t have a long time to plan but also you don’t need it. You’ll be traveling in 6 months and are open to almost any possibility but have a budget constraint. You are price-cautious and prefer experiences where you have a…


Ironhack Challenge 2: Create a Lo-Fi Wireframe & Hi-Fi User Flow Prototype

Practicing to built wireframes helps you improve your skills very fast. Just take one of your favorite apps and figure out the buttons, logos, icons and the layout and get started. Once you have your lo-fi wireframe done, you’ll see that the focus is not on design or style, but mainly on the functionality itself. Cutting out any kind of style or colours is taking you focus to the main body of the app — and to quickly discover missings or displacements. …


The Ironhack Challenge Nr. 1

The Client

The Startup Citymapper based in Silicon Valley started the Citymapper App 2011 in London and is now all over. Their goal is to improve urban mobility by offering the quickest and cheapest options of transportation routes to their users. In this mobile app, the user selects a starting point and a destination, and the app provides different multimodal routes with the estimated time and the cost of them.

Viola Miebach

Spirited UX Designer working at the intersection of bringing forward technological transformation and understanding and representing the user’s needs 🧬

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